Promotional products are ideal for advertising because they have extended staying power and create a positive relationship with end-users. Did you know that 8 out of 10 consumers own between 1 and 10 promotional products? Check your briefcase or bag now and you’ll probably find at least one promotional product. Even more impressive is that 85% of people will do business with an advertiser after they receive a promotional product. There are hundreds of positive stats just like this one, but they all add up to one thing: promotional products can make a huge difference to you brand recognition.
You will have a much easier time creating positive connections with your customers when you add promotional products to your marketing/advertising plan. In fact, research shows that adding a promotional product to the marketing plan increases the effectiveness of other media by up to 44 %! Let’s talk about some of your favorite businesses. Take just a couple of seconds. Now think about the promotional products you own that relate to those brands. Do you have a pen from your local bank? How about a branded t-shirt from a neighborhood restaurant? Or, maybe you have a toy football from the local high school fundraiser? All of these are promotional products. You give a man a mailer; you’ll have his attention for a few seconds. Give a man a branded stadium seat cushion with your logo on it, and you’ll be his best friend for life. Promotional products help you grow closer to your clients – and, that’s always good for business.
Promotional Products are one of the most tried and true forms of advertisement and there are millions of products for you to brand you logo on to set you apart. As your marketing partner, our job is to identify the best products for your business needs and take care of the rest!
